Join us as we explore new marketing trends, talk strategy, and give you the edge with powerful new marketing tools for your marketing stack. If you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news.

Welcome to Live at the Hive!

Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. He started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on.

Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, growth hacking strategies, seasonal campaigns, and cool new tools to make your Marketing life more awesome.

Expect unique Digital Marketing from different team members every week!Subscribe to the Podcast (wherever you listen to Podcasts)

Episode 73: April 5, 2019

Dan, Matt and Justin discuss going outside of your industry’s design standards and standing out from your competitors. Learn to incorporate recent design trends to bring eyes to your brand and traffic to your website.

The Team will also discuss important strategies, tools and tips to consider when taking professional quality photos of your product, service or workplace. Learn how small edits and resources can step-up your ads, website and social posts.

Episode 72: March 29, 2019

Dan, Matt and Kristen discuss structuring your Google Ads campaign, and how to bring a campaign from zero to hero. The Team will also discuss how a single webinar can change your content strategy, and give you a full library of content to work with, along with a new Youtube ads strategy.

Episode 71: March 22, 2019

aligncenter=”” wp-image-6852=”” size-full=”” alt=””>Dan, Matt and Steph discuss how to create small and local campaigns to help build your business and gain exposure. The Bees will also discuss how to get the most out of our exposure campaigns and build assets for other projects and platforms. The Team will also discuss their success with search and display ads over the past month, the do’s and don’ts, and remarketing lists for search audiences.

Episode 70: March 15, 2019

Dan, Neera and Matei discuss the importance of custom audiences, AI and the death of the keyword campaign.  The Honeybees will also explain how design is now about branding and building tribes, and how graphic design and photography play an important role in branding.

Episode 69: March 8, 2019

Dan, Neera and Steph discuss the importance of Search on Display campaigns and how to execute them. The Honeybees will also discuss why it’s imperative to be realistic with your PR plan and to keep the size of your niche industry in mind. Plus, they’ll dive into what’s working in the realm of social media this week.

Episode 68: March 1, 2019

Dan, Matt and Matthew discuss the importance of integrating influencer marketing into your marketing plan, and how to nurture influencer relationships in 2019. The Honeybees will also discuss how to get the most out of your influencer marketing strategies, new influencer market trends and more.

Episode 67: February 22, 2019

Dan, Matt and Stacey discuss the importance of content marketing for eCommerce and B2B marketing strategies. The Honeybees will also discuss how to be fun and creative with your content marketing strategy, finding unique angles, and how to utilize video into your strategy.

Episode 66: February 15, 2019

Dan, Matt and Neera discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding the importance of automation and mastering your reoccurring tasks. The Honeybees will also discuss how to streamline reoccurring tasks like reporting, audits, processes and more!

Episode 65: February 8, 2019

Dan, Matt and Neera discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding breathing new life into your email marketing campaigns, and understand the current trends for email marketing in 2019. The Honeybees will also investigate how to go beyond your standard KPIs for Google ads.

 

Episode 64: February 1, 2019

Dan, Matt and David discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding creative lead generation strategies, building and curating LinkedIn profiles, effective story telling for social media and building your personal brand. Learn how to story tell for B2B sales, and more.

Episode 63: January 25, 2019

Dan, Matt and Stacey discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding creative content and upgrading your content strategy for 2019. The Bees will also investigate how to distribute your content effectively and understand which types of content your audience engages with most.

Episode 62: January 18, 2019

Dan, Matt and Justin discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding  how to growth hack your Instagram account and creative content, and how to grow your community and keep away from stale content.

 

Episode 61: January 11, 2019

Dan, Matt and special guest Courtney Cassel discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding tactical SEO strategies, Instagram’s regram introduction and e-commerce and Chrome’s expansion on ad blocking.

The Highlight Reel:

• Chrome expands on ad blocking.
• Do it for the regram.
•  Instagram’s e-commerce success is building with Stories.
• 7 Google Analytics custom dashboard examples to segment.

Episode 60: January 4, 2019

Dan, Matt and Matthew discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding DuckDuckGo’s 9 Billion searches in 2018, 3 Key AMB successes and more.

The Highlight Reel:

• DuckDuckGo broke 9B searches in 2018.
• Google Shopping is largest growth opportunity for most online retailers in 2019.
• 3 Keys to Account Based Marketing Success. 

Episode 59: December 21, 2018

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Dan, Matt and David discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding what’s worked for the Honeypot team throughout 2018, the rise of video marketing, content creator trends and more.

The Highlight Reel:

• Facebook Rolls out Group Stories.  (Facebook is continuing to grow engagement methods for groups).
• Reddit has grown by 22% this year. (More reason not to ignore Reddit as a platform)
• When happens when your site becomes deindexed from Google.
• Google Call Screen Transcripts.

Episode 58: December 14, 2018

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Dan, Matt and Kristen discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding Google’s new pay for conversions rather than clicks, Instagram’s bookmark update, Google’s year in search, and how Google actually works.

The Highlight Reel:

• How Google Works 101.
• Google announces pay for conversions rather than clicks.
• Instagram will start telling brands which products users bookmark.
• Google’s year in search 2018.

Episode 57: December 7, 2018

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Dan, Matt and Neera discuss what’s new in the world of digital marketing, and what has been working for them.  Join the team in discussion surrounding Reddit’s significant 22% growth throughout 2018, Facebook’s new Group Stories, and what happens when your site is deindexed.

The Highlight Reel:

• Facebook Rolls out Group Stories.  (Facebook is continuing to grow engagement methods for groups).
• Reddit has grown by 22% this year. (More reason not to ignore Reddit as a platform)
• When happens when your site becomes deindexed from Google.
• Google Call Screen Transcripts.

 

Episode 56: November 30, 2018

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Justin and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss SEO for mere mortals.  Learn how structured data and internal linking can help your business grow.  The team will also break down SEO for beginners, steps that you can incorporate today and how to audit your current SEO structure.

The Highlight Reel:

• Youtube releases stories to creators with over 10k subs.
• 165 Million People Shopped Online and In Stores Over Black Friday
• Instagram is using object recognition tech to describe photos for visually impaired users.
• Social Music App PLAYLIST lets you listen to music with others in real time.

Episode 55: November 23, 2018

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David and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss Black Friday eCommerce strategies. Learn how to properly utilize Shopify features and other eCommerce features that will make a huge difference in your future campaigns.  The team will also investigate why you need a single page checkout, how to use 3rd party shipping services to reduce costs, and how to do return policies the right way.

The Highlight Reel:

• LinkedIn Launches it’s own Snapchat Stories.
• Instagram takes aim at fake followers, and accounts that use apps to get them.
• Facebook Groups to build engaged audiences.
• Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

Episode 54: November 16, 2018

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April and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss strategies that will help you ‘growth hack’ your current social media accounts.  Learn how to keep up with current social media trends, creating ‘snackable’ social content from your most popular assets and more!

The Highlight Reel:

• Your customers aren’t waiting till Black Friday, neither should you!
• LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees.
• As Facebook Prioritizes Stories over Newsfeed, will advertisers follow suit?
• 5 SEO Trends That Will Matter Most in 2019.

Episode 53: November 9, 2018

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David and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss how you can determine what your cornerstone content is.  Learn how to build from your current cornerstone content, how to distribute it and give it more authority.  The team will also discuss PR strategies that go beyond the traditional scope, and compliment and build your current SEO strategy.

The Highlight Reel:

• 3 (Data-Backed) Digital Marketing Trends You Must Prepare for by 2019.
• AdRoll expands its B2B data and tech by acquiring Growlabs.
• Vine co-founder plans to launch successor Byte in Spring 2019.
• Facebook Portal Ad Targeting.

Episode 52: November 2, 2018

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Neera and Matt join Dan in discussing what’s working in the world of digital marketing.  The team will discuss which tools and services can help you streamline your projects and deliverables.  Learn about tools that will help you track your social reach, lead generation, PPC campaigns and landing pages.  The team will also share the best strategies that have been working for them over the past year.

The Highlight Reel:

• Agencies must now confirm client relationships before enabling Facebook Pixel and event sets.
• Pinterests new Promoted Carousel ads will display up to 5 swipable images in a single ad.
• Vimeo integrates with LinkedIn to enable video publishing to company pages.
• Facebook Launches new Ad Failure API.
• 5 Ways Lead Gen Marketers can use Facebook’s new feature to spy on competition.

 

Episode 51: October 26th, 2018

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Neera and David join Dan in discussing what’s working in the world of digital marketing.  The team will discuss lead scoring and the difference between acquisitions and Nurturing.   The team will investigate how much time a prospective lead spent researching a product, and how to make sure your workflows and automations are organized.

The Highlight Reel:

• Facebook Messenger 4 will make it easier for users to connect with brands.
• Facebook launches candidate info where politicians pitch on camera.
• Snapchat sells more ads, but that’s turning users off.
• Marketers can now use LinkedIn category data for targeting through Bing search.

 

Episode 50: October 19th, 2018

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Matt and Matthew join Dan in discussing what’s working in the world of digital marketing.  The team will participate in a round-table discussion surrounding your company or product’s brand guidelines.  Learn how to incorporate your brand guidelines into your creative, social media and ads. The Honeybees will also showcase software and tools to help maintain consistency throughout your branding.

The Highlight Reel:

• More tech companies are making shows and podcasts.
• Facebook is cracking down on click-bait headlines and ads.
• Youtube now counts engagement for Youtube for action ads at 10 seconds.

Episode 49: October 12th, 2018

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Matt and Neera join Dan in discussion surrounding blog optimization for 2018.  Learn how you can re-purpose old webinars, lead magnets and white papers into blog content.  The team will also discuss the importance of a great distribution method, including social media promotion and uploading to a RSS feed.

The Highlight Reel:

• Google+ calls it quits after a recent data breach.
• Facebook comes out with 1st party cookies. How does this affect marketers?
• Youtube cracks down on duplicate content.
• Google is set to record a small percentage of calls from ads for quality assurance.

Episode 48: October 5th, 2018

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Matt and David join Dan in discussion surrounding search and destroy ads.  Learn how search and destroy ads can help you create a strong contrast in content, and how you can find a very qualified audience.

The Highlight Reel:

• Google Search Console Snapshots
• Google My Business Updates – agency dashboard and more!
• Learning SEO fast and creating powerful “anchor” pages and cornerstone content.

Episode 47: September 21th, 2018

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Justin and Courtney join Dan in discussion surrounding influencer marketing in 2018. Learn about which tools you should use, content distribution vs influencer management, how to engage with influencers and more.

The Highlight Reel:

• Facebook story ads are now available to all advertisers.
• Google is ending its van on Cryptocurrency for the US and Japan.
• You can now use SnapChat to shop on Amazon by just taking a photo.

Episode 46: September 28th, 2018

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April and Courtney join Dan in discussion surrounding the elements of a successful Google Ads lead gen campaign.  Learn the dos and dont’s of Ad copy and creative copy.  The team will also discuss which channels you should be using Live video on.

The Highlight Reel:

• Facebook now allows advertisers to download the publisher list for Audience Network.
• Snapchat indtroduces new revenue stream “Curated Our Stories” (featured UGC that is curated by top publishers). 
• Google announces Inbox by Gmail will retire due to the new Gmail upgrade.
• Google announces roll out of responsive display advertisements as the new default.

Episode 45: September 14th, 2018

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Lauren and David join Dan in discussion surrounding the elements of a successful Google Ads lead gen campaign.  Learn the dos and dont’s of Ad copy and creative copy.  The team will also discuss which channels you should be using Live video on.

The Highlight Reel:

• Facebook now allows advertisers to download the publisher list for Audience Network.
• Snapchat indtroduces new revenue stream “Curated Our Stories” (featured UGC that is curated by top publishers). 
• Google announces Inbox by Gmail will retire due to the new Gmail upgrade.
• Google announces roll out of responsive display advertisements as the new default.

Episode 44: September 7th, 2018

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Matt and Courtney join Dan in discussion surrounding how to make an effective roadmap towards building a great website.  Learn the stages of building a great website and creative tips to help you along the way.  The team will also explore new plug-ins and features to help you build your site fast and effectively.

The Highlight Reel:

• Nike’s new “Just Do It” campaign concepts, and gaining attention from the world.
• Twitter launches audio-only broadcast capability for “live-podcasting” via the platform.
• WARC reports that 1 in 10 placements pose a “negative adjacency” risk for brands.

 

Episode 43: August 31st, 2018

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Matthew and Courtney join Dan in discussion surrounding how to make a seasonal strategic plan for Fall 2018.  Learn how to take advantage creative seasonal opportunities and peak shopping season.  The team will also give their advice towards which channels you should be considering.

The Highlight Reel:

• CGI Influencers and Instagram’s new security features.
• Domino’s “Paving for Pizza” PR/Marketing campaign is expanding to all 50 states.
• Match.com offers UK Single Parents free babysitting so they can go on dates.

Episode 42: August 24th, 2018

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David and April join Dan in discussion surrounding account based marketing and remarketing for B2B. Learn the importance of matching your PPC strategy and funnel to your sales funnel.

The Highlight Reel:

• Large brands, like Smirnoff, are doubling down on new social ad formats like stories.
• New Chatbeat study shows that Google AMP has beaten Facebook Instant Article in adoption, but publishers are now questioning AMP’s promised value.
• Facebook Cuts 5000 Targeting Options
• How LinkedIn Won Back “LinkedIn Marketing” in Google search.

Episode 41: August 18th, 2018

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Matt and Neera join Dan in discussion surrounding public relations strategies and tactics that you can use to start growing your business and compliment your current marketing strategies. Learn how to use PR to bring more traffic to your website, generate more backlinks, increase your brand awareness and media coverage.

The Highlight Reel:

• “The Nun” Youtube ad was removed from Youtube for violating terms and conditions of “scary or alarming content”.
• Trends in diversity and accessibility in tech continues as google announces German partner GN Hearing’s new hearing aid.
• Google Search introduces “Relevant Topic” panel for featured snippets to aid in qualifying searches and reducing the amount you must click.

Episode 40: August 11th, 2018

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Meghan joins Dan and Courtney for discussion surrounding out of the box advertising, and bring industry insight towards creative examples. Learn which video formats you should be exploring and creative tips to help you along.

The Highlight Reel:

• Protein Bar uses fatigue feels to create cheeky to the point campaign.
• Lucidchart’s unbranded pop culture entertaiment promotes their management tool.
• People are creating fake luxury brands on social media. Here’s how people are fighting it.

Episode 39: August 4th, 2018

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Neera joins Dan and Courtney for discussion surrounding the newest trend of creative disruption. The team will underline why it is important to not let technology replace creativity, but rather embrace it.  Lastly, the team will display examples of interactive content that goes a long way.

The Highlight Reel:

• Facebook updates their video marketing tactics and introduces MOAT for analytics.
• Google introduces Chrome web browsing to their VR Daydream headset.
• Alibaba’s Experimenting with a Guess VR Pop-Up Store with in Hong Kong “FashionAI”.

Episode 38: July 27, 2018

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Alex joins Dan and Courtney for discussion surrounding increasing your month-month revenue in eCommerce.  The team investigates how to use tracking tools, multi-channel tracking and blended CPA to increase your eCommerce revenue.

The Highlight Reel:

• Increasing month-overmonth revenue in e-Commerce. How to do it?
• Insight towards Hootsuite’s Q3 Updates.
• Atlassian has bought Slack to compete with Microsoft’s “Teams” product.
• Google Ads New Feature Rollout. New UI , New AI Campaign types and more!

Episode 35: July 20, 2018

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Matthew and Alex join Dan for discussion surrounding remarketing strategies.  The team investigates the importance creating meaningful strategies that impact your business and products. The team will also discuss the importance of AB testing your ad copy and design.

The Highlight Reel:

• How are fake followers affecting influencers?
• How are social platforms taking action against fake followers?.
• New Google Ads Campaign Types targeted at small businesses.
• New mobile landing page speed score column within Google Ads to promote AMP.
• Google is bidding farewell to Double-click.

Episode 34: July 13, 2018

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Matthew and Justin join Dan for discussion surrounding responsive brands.  The team investigates the importance of noticing design trends that can greatly impact your business, and how to keep your brand guidelines agile and creative.

The Highlight Reel:

• The team deconstructs referral programs and explain the difference between what makes a program successful or a flop.
• Are you incorporating agile and creative assets into your brand guidelines? The Honeybees explain why it’s important.
• Facebook is testing Augmented reality ads in the newsfeed.
• Google introduces new suite of AI driven campaign formats under “Google Ads”.
• Instagram introduces new features to deter overgrazing and protect the quality of the platform.

Episode 34: July 6, 2018

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April and Matt join Dan for discussion surrounding how you can introduce social selling into your current strategy. The team dives into further detail surrounding how creative tactics to help your business generate more social engagement, leads and brand reach. The team later goes into further detail about strategic contesting and which contest strategies are the best for your business.

The Highlight Reel:

• The team discuss how social selling is becoming a trending strategy for businesses to generate more sales, leads and relationships with their customers.
• Are you incorporating live video into your social and marketing strategy?  The team will reveal how your business can benefit from small pieces of live video content.
• After 16 years, StumbleUpon is dead. Meet  their new product, Mix!
• Alibaba’s AI copywriting tool passes the Turing test, producing 20,000 lines of copy/second.
• Tinder launches its own video platform, Tinder Loops!

Episode 33: June 29, 2018

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Meghan and Matt join Courtney for discussion surrounding creative tactics to help your business generate more social engagement, leads and brand reach. The team later goes into further detail about strategic contesting and which contest strategies are the best for your business.

The Highlight Reel:

• The team discuss which contest methods are best for your business and how you can implement them into your social strategy.
• The takeover of traditional media markets is in full swing.  The Honeybees explain how Facebook Watch, InstagramTV, Amazon Prime and other services are making big moves on traditional media outlets, and if this changes the way TV needs to be marketed.
• Google Rebrands its ad products and introduces Smart Campaigns.
• Instagram Lite is quietly released to capture new markets.
• Youtube launches their music streaming app, YoutubeMusic, for $9.99/month.

Episode 32: June 22, 2018

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Matthew joins Dan and Courtney for discussion surrounding CRO & SEO optimizations to your website. The team will discuss which changes are beneficial to your site and brand, which analytics you should focus on and which optimizations are most worthwhile.

The Highlight Reel:

• The team discusses what CRO&SEO strategies have worked in the past, and how they can work for you.
• Don’t know which metrics you should be tracking?  The Honeybees discuss which metrics matter most to your business and audience.
• Instagram TV has been unveiled to the public. How will the change content creation and consumption?
• Youtube Creative Suite is a new tool set for creative story telling via Youtube ads.  How will this change the ad experience on the platform?
• Google Analytics 360 introduces Advanced Analysis tool for in-depth insights.  What we know so far from the beta.

Episode 31: June 15, 2018

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Kristen joins Dan and Courtney for discussion surrounding social media growth, goal setting, which social metrics you should focus on, and how to increase campaign reach across platforms.

The Highlight Reel:

• The team discusses what social media growth strategies are working and which are best for your business.
• Wanting to increase the reach of your campaigns?  The Honeybees discuss the best tools to broadcast your message and what key metrics to keep track of.
• What new Twitter rules mean for content promotion and employee advocacy?
• Google AdWords Benchmark Review – Q1 2018
• SnapChat releases their new Snap Kit.  What does this mean for users and businesses?

Episode 30: June 8, 2018

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Neera joins Dan and Courtney for discussion surrounding automated email and marketing campaigns, key factors of a successful website launch, and much more!

The Highlight Reel:

• The team discusses which automated email platforms are best suited for your business.
• Planning a website launch?  The Honeybees discuss how to ensure a smooth transition, followed by key factors that will take your site to the next level.
• Instagram travellers’ account usage has risen by 375% since 2013.
• DoubleClick adds global audio ad bids.  The team discusses how this will change and innovate ad campaigns.
• Google’s new responsive search ads can support 3 headlines.
• Facebook kills the ‘Trending News’ section.  How Facebook aims to combat Fake News.

Episode 28: May 25, 2018

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Andrew joins Dan and Courtney for his last episode on Live at the Hive as a Honeybee to talk video marketing, what GDPR means for you now that it’s in effect, and what’s new in digital marketing!

The Highlight Reel:

• The team discusses how to make video marketing improve brand awareness, social growth, and lead generation.
• GDPR comes into effect on the day of the show: May 25th! Are you ready?
• Adobe buys Magento to complete its eCommerce and online collaboration platform.
• The Microsoft Audience Network brings Bing Search ads and LinkedIn ads closer together.
• You can now “mute” other accounts in your own Instagram feed. The team discusses how to avoid falling into that trap.
• Quora introduces display placement ads, which could become an incredible tool for B2B marketers.

Episode 27: May 18, 2018

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Join Courtney, April, and Matt to discuss Digital Agency Day, a free gift for you here, and what’s new in digital marketing (there’s a lot!).

The Highlight Reel:

• The team covers Digital Agency Day.
• Honeypot made a marketing strategy gift for you here.
• The team holds a live Question-and-Answer session for you!
• Facebook Stories attracted 150 million users in 14 months.
• Facebook adds influencer search capabilities to its platform.
• Instagram adds re-sharing capabilities to Story posts.

Episode 26: May 11, 2018

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Join Courtney, Justin, and Dan for a look at integrations, lead magnets, and the fast-approaching GDPR!

The Highlight Reel:

• How to make integrations work with Zapier.
• How to make lead magnets quickly and effectively (especially if you aren’t a designer).
• What’s new in the Google Developer Conference.
• Hootsuite integrates with Pinterest.
• Gmail introduces the “smart reply” feature.
• Courtney drops some marketing tips for Digital Agency Day.
• Dan goes over misconceptions about the GDPR regulations taking effect on May 25th.

Episode 25: May 4, 2018

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May the Fourth be with you! Katie joins Dan and Courtney to demystify the Jedi mind tricks of social advertising for small and medium businesses.

The Highlight Reel:

• How to kick butt and take names with lead generation advertising on Facebook and LinkedIn.
• Facebook lifts its chat bot embargo.
• Facebook releases a dating feature yet doesn’t name it “Plenty of Faces.”
• Instagram releases five new features.
• Google Launches a new Google My Business API.
• Learn how to use Google My Business to your advantage, including analytics for searches and directions.
• Twitter’s crisis management on potentially compromised passwords.
• Hurricane-speed winds trap the rest of the team at the Waterloo location.
  • Just kidding, there was a back door, but they did have to wrestle down the awning in said winds in a pretty epic fashion.

Episode 24: April 27, 2018

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Dan, Courtney, and Matt discuss how to win over clients with a powerful narrative, influencer marketing done right, and digital PR for the modern small and medium business.

The Highlight Reel:

• Get the secrets on marketing funnels, content narrative, and your brand.
• Discover how big brands use influencer marketing to feed their demand marketing goals.
• Google rolls out a new search engine update for under-rewarded sites.
• Gmail is getting a makeover, and Outlook might get a little jealous.
• Snapchat rolls out Spectacles Version 2.
• Educate while you advertise: how to get from a “who are you?” to a “buy now” with your prospects.

Episode 23: April 20, 2018

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Join Dylan for his debut on Live at the Hive with Andrew and Dan to talk about raising your social media game.

The Highlight Reel:

• Running social media contests works. The team runs through how to get a positive ROI on each one.
• How to nail social media growth even after Facebook ended systematic, repeated sharing between brands.
• Twitter Live is gaining attention. Are you?
• Snapchat’s store is in swing, and the team gives its thoughts.
• Augmented Reality could become four times bigger than virtual reality.
• How to take advantage of that window of time when you can join at a low cost—or for free.

Episode 22: April 13, 2018

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Join April, Dan, and Courtney to talk about seasonal marketing (for real, this time) and a walkthrough of Tom’s Planner, the project management tool you never knew you needed.

The Highlight Reel:

• Tom’s Planner walkthrough for quarterly campaign planning.
• how to achieve an omnichannel strategy through quarterly planning.
• Shopify expands its sales channels with an eBay integration.
• Snapchat starts its commerce feature.
• AdWords introduces the Reach Planner for YouTube campaigns.

Episode 21: April 6, 2018

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Meghan, Courtney, and Dan reveal how to create a content strategy like a pro!

The Highlight Reel:

• Learn how to plan, delegate, and create content effectively (with tools and guides!).
• Leverage holiday trends and search traffic to boost your content’s visibility.
• Waze launches ads for SMBs and franchises.
• Everything you need to know about Google’s new mobile ranking “Speed Update.”
• 45% of people plan to use Facebook less frequently due to Cambridge Analytica, but only 8% plan to stop using it entirely: what this means for your marketing.
• The team discusses how to make seasonal marketing work really, really well.

Episode 20: March 29, 2018

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Honeypot’s very own Traffic Manager and PPC ad whiz, Katie, makes her debut on our first Easter Edition of Live at the Hive with Dan and Courtney.

The Highlight Reel:

• Facebook introduces new ad targeting in the wake of the Cambridge Analytica scandal, including the elimination of: third-party advertiser access, custom audience reach estimates, and targeting by sexual orientation.
• Google introduces a new Keyword Planner to get forecasts and overviews from one spot and add multiple keywords to your campaigns in bulk.
• LinkedIn introduces native advertising and video for Company Pages.
• Generation Z “takes a break” from social media, according to this report.
• Mid-level influencers see more engagement than celebrities and micro-influencers, study finds.
• The team discusses how Europe’s General Data Protection and Regulation (GDPR) will affect digital marketing.

Episode 19: March 23, 2018

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Dan, Courtney, and April kick off episode 19 with a special round table discussion about the recent Cambridge Analytica privacy scandal, a brief discussion of Mark Zuckerberg’s interview with CNN, and the future of digital advertising.

The Highlight Reel:

• Cambridge Analytica and your privacy: what happened and what’s next.
• How to merge live events and digital marketing.
• How to move sales leads from the marketing funnel to the sales funnel and what you need to do to prepare your sales team for the hand-off.
• Google News Initiative puts $300 million toward supporting online journalism.
• YouTube rolls out the “Go Live” feature for the Chrome browser.
• Facebook tests tools for content creators to support themselves, much like Patreon.

Episode 18: March 16, 2018

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Justin, our Creative Director, makes his debut on Live at the Hive with Courtney and Dan to talk about landing page performance and the design trends you didn’t realize were missing in your campaigns.

The Highlight Reel:

• Use webinar automation to sell high-ticket services, products, and platforms.
• Learn how to blend print marketing into your digital strategy for access to more channels.
• Leverage the most important design trends in 2018 from our very own Creative Director, Justin Maciel.
• Reddit introduces native ads to capitalize on the success of its mobile app.
• YouTube introduces Wikipedia info-cues on conspiracy theory videos to mitigate public backlash on quality control.
• Snapchat tests out a tagging feature to build organic brand channels.
• The team provides a walkthrough of our top-performing landing pages from 2017. Don’t miss this one!

Episode 17: March 9, 2018

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Dan, Courtney, and Andrew talk about smart sequential targeting, why you should pay closer attention to LinkedIn ads, and what happens next in the wake of Facebook’s algorithm changes.

The Highlight Reel:

• Why smart sequential targeting is the next step in remarketing.
• How to run LinkedIn ads the smart way, not the expensive way.
• AdWords introduced Custom Intent Audiences, the next step in display advertising.
• AdWords rolled out a new interface for its Keyword Planner.
• Google adds “Render on Idle” to increase ad impression rates by 13%.
• Google released a new mobile scorecard for your website.
• Facebook’s algorithm changes have closed doors on once-established publishers. We discuss what’s next.

Episode 16: March 2, 2018

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Matt returns to the show with Courtney and Dan to discuss practical tips for eCommerce, social media updates, and live streaming for event marketing.

The Highlight Reel:

• Facebook moves in on LinkedIn’s Territory with jobs ads.
• Twitter rolls out a new share icon to bookmark, email, or text tweets.
• Vero, the new social media channel on the block, gains popularity with a message about ad-free networks.
• Why you should plan eCommerce flash sales (and have a few up your sleeve).
• How to start live streaming your events and recording video testimonials.
• It’s possible to create split custom audiences in Facebook based on purchases vs. dropped carts.
• Facebook vs. Publishers: how will the ongoing algorithm changes affect social marketing?
• Is influencer marketing in a bubble if Kylie Jenner can tank Snap’s stock by $1.3B with a tweet?

Episode 15: February 23, 2018

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Dan and Caroline welcome April for her debut on Live at the Hive while chatting about conversion rate optimization and which platforms you should choose.

The Highlight Reel:

• Google debuts “auto ads” for AdSense using machine learning.
• Twitter’s latest bot crackdown targets automated, multi-channel tweets.
• Should you use a single marketing platform with a bit of everything (like HubSpot), or a set of purpose-built marketing tools, like ActiveCampaign and Hootsuite?
• Facebook Watch channels and rapid growth: how we saw one grow to 270,000 followers in a matter of weeks.
• How to optimize your content for voice search.
• Why you should make page load speed a regular part of your SEO operations.
• Is it wise to chase a social media algorithm? Facebook’s ongoing changes leave publishers frustrated.

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Dan, Caroline, and Andrew dive into practical tips to get more out of your marketing dollars.

The Highlight Reel:

• You can now follow hashtags on Instagram.
• Snapchat wants to open its own eCommerce store.
• Quora quietly expands its behavioural and contextual advertising platform.
• How to increase your return on investment with single-keyword ad groups (SKAGs).
• Why conversion optimization testing is your key to continuous improvement.
• How to fix low quality scores on your AdWords and Bing campaigns.
• Could the Twitter Amplify Program finally start making money for brands? Wall Street thinks so.
• Did everyone miss a big digital marketing opportunity during the Super Bowl?

Episode 12: February 2, 2018

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Dan makes a triumphant return with Courtney and Caroline to kick off our first episode in February.

The Highlight Reel:

• Hootsuite now lets you schedule content directly on Instagram (for business profiles).
• Amazon and Berkshire Hathaway announced plans to disrupt the healthcare industry.
• YouTube expands its ad platform to serve real-time Super Bowl ads, taking one step toward mainstream TV.
• The Google Maccabees update might be affecting your site if you’ve published a lot of blogs without depth.
• Google is also getting ready to launch its separate mobile-first index.
• Long form content is the new name of the game in the eyes of Google.
• We talk about how to stay ROI-positive and within your budget. It’s the key to stable, long-term growth!
  • Plenty of marketing strategies work on a limited budget without spending on advertisements.
  • Invest in evergreen content to scale your time with content marketing.
• How much should a small-to-medium business invest in a marketing program? The team unpacks the question.

Episode 11: January 26, 2018

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The three cheekiest people in the office host this week’s episode: Courtney, Ryan, and Andrew. Things didn’t get too weird.

The Highlight Reel:

• Facebook changed its algorithm yet again, favouring shared content from friends and family. We talk about what this means for companies vying for attention.
• Amazon opened a retail store in Seattle. What happens when the world’s leading eCommerce platform goes “brick and mortar?”
  • We talk about the potential for a cohesive digital and retail strategy to change the game on personalization and remarketing.
• BounceX: there’s a new tool on the playing field that claims to let marketers identify users even when they aren’t logged into a Google account.
• YouTube plans to launch a new streaming service in March, closing in on Netflix’s territory with mainstream TV and music offerings.
• How can small businesses add value like a large corporation could? Start with checklists, if all else fails.
• Customer loyalty programs work: just look at the PC Points program!
• Do you treat public relations like a silo? The honeybees discuss why you should fold it into your digital marketing strategy.
• Flipboard’s CEO thinks social network algorithms need to look toward journalists to be effective.

Episode 10: January 19, 2018

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Courtney, Caroline, and Meghan talk about the importance of networking in the marketing industry, IKEA’s bizarre ad campaign, and the state of advertising content on media channels like YouTube and Twitter.

The Highlight Reel:

• Adidas’ new shoe has a built-in subway pass. Would you buy one?
• Hootsuite’s new features include complementary apps to help you conduct hashtag research, profile audits, and Twitter demographic data.
• Logan Paul’s PR disaster has pushed YouTube to employ human moderators for inoffensive video content.
  • Twitter’s guidelines for ad content follows the same “wholesome” guidelines, but does that work with modern targeting?
• Unbounce rebrands itself as a conversion optimization platform instead of just a landing page creator.
• You can double-dip with landing pages for a high AdWords quality score and still bring in organic search traffic.
• Segmenting your leads as they come in saves a lot of time if you automate it.
• Courtney and Carolie recount their experience at Laurier University’s Advertising Project panel.
• The team talks about how to network your way into the marketing industry.

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Matt Stefanich joins Dan and Andrew for his Live at the Hive debut to talk augmented reality, on-demand webinars, and Facebook Blueprint.

The Highlight Reel:

• Why people delay final purchases on mobile even though they do everything on phones.
• Facebook plans to launch a new touchscreen video player. We explore what that means for digital marketing.
• Tired of fake news? There’s a new Chrome extension to flag it for you, called Unpartial.
• Facebook’s new Blueprint platform allows marketers to train themselves on the fast-evolving network.
• How marketing professionals can approach certification beyond getting a piece of paper.
• How (and why) you could be ranking for free keywords according to the Google RankBrain algorithm. Thanks to Brian Dean at Backlinko for the great resource!
• Why your conversion funnel should include on-demand, snackable webinars.
• How Lexus doubled its leads with an augmented reality kiosk.

Episode 8: January 05, 2018

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Andrew and Ryan join Dan for the first episode of 2018! Celebrate with the team for your weekly dose of marketing goodness.

The Highlight Reel:

• You can schedule Instagram stories via Hootsuite now.
• What you should know about progressive apps, mobile development, and ergonomic phone use.
• Update your computer or risk exposure to the Meltdown security flaw in most computers out there.
• How do you market a new industry? We find the sweet spot between trusting in your audience’s intelligence and being vague.
• Double down on what works: long form, keyword-optimized landing pages.
• Map your customer journey(s) to a narrative and overcome sales objections faster.
• Build relationships of trust with your influencers, but watch out for false ones!
• How artificial intelligence has already shaped the world of marketing.
• Amazon Prime shipped billions of items in 2017. What does that mean for you?
• How large organizations can growth hack their way to new successes.

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Ryan joins Courtney and Dan for his Live at the Hive debut to cover what worked in 2017 and what to expect in 2018.

The Highlight Reel:

• Facebook now punishes posts begging for engagement. Edit your posts accordingly!
• Google Chrome will block banner ads that don’t comply with quality standards in February.
• Snapchat will introduce sponsored filters for big brands.
• How Facebook’s “disputed article” feature backfired.
• How podcasting can drive lead generation and built-in trust.
• Marketing predictions for 2018, including machine learning, smart home assistants, and Blockchain.

Episode 6: December 15, 2017

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Dan, Courtney, and Caroline host the Pre-Christmas edition of Live at the Hive.

The Highlight Reel:

• Instagram’s biggest update of the year: Story Highlights and Archive.
• ActiveCampaign now lets you manage Facebook Custom Audiences.
• The new Google AdWords custom dashboard.
• Setting monthly social media goals is the key to steady channel growth.
• Keeping large teams focused on a small set of KPIs.
• How do you get actual results from your new video?
• Using PPC ads to target users on specific search engines (this one’s important for mobile search!).
• Facebook’s new Sound Collection and how it impacts content creation.

Episode 5: December 8, 2017

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Courtney, Dan, and Meghan tackle what’s working in the world of content marketing and tools to boost your efficiency.

The Highlight Reel:

• Looking at Process Street, a tool to ensure consistent, high-quality campaign execution.
• How to win in today’s pay-to-play social media landscape.
• Using “smart boosting” to appeal to Facebook’s algorithm.
• The new Hootsuite-Adobe stock integration for streamlined (and legal) social media workflow.
• Facebook’s new transparency for its Ads Learning algorithm.
• Our quick win to triple your email open rates and click-through rates.

Episode 4: December 1, 2017

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Dan, Roland, and Courtney look at the intersection of holiday sale campaigns, new Google tools, and advertising beyond AdWords.

The Highlight Reel:

• What works for eCommerce in the holiday period, and what doesn’t?
• Cyber Monday sales eclipse Black Friday retail sales now. How can you adapt?
• How to streamline your reporting with Google Data Studio’s expansion and AMP support.
• Diversifying your advertising playbook to include platforms that can deliver unexpected ROI.
  • Have you tried advertising or Reddit or StumbleUpon yet?

Episode 3: November 24, 2017

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Dan, Adrian, and Andrew look at futuristic content generation bots, a Black Friday retrospective, and the rise of video marketing.

The Highlight Reel:

• Marketers have generated buzz around artificial intelligence that could create content directly in 2018, but is that strategically viable as search engines favour curated content?
• Video now dominates established social media channels like Facebook and Twitter. How can small and medium brands leverage video without breaking the bank?
• “Mobile first,” or “Mobile, period?” The team documents rising mobile search trends for 2017 and our expectations for 2018.
• What we learned from Black Friday this year, and what you can do to transition into the “holiday sales” period.

Episode 2: November 17, 2017

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Dan, Courtney, and Andrew look at Instagram, Google Chrome, Analytics, and Black Friday eCommerce campaigns.

The Highlight Reel:

• Instagram Stories now live beyond 24 hours, letting marketers and startups reach more people over a longer time frame.
• Google Chrome will clearly favour websites with “HTTPS” security. This has huge implications for organic search and online branding.
• How small businesses can compete with big brands during the Black Friday retail craze (hint: double down on what works).
• Our promised follow-up on developing and pitching content distribution networks for media brands.
• Are social media bots the future of marketing automation, or will they become the next trend in spam?
• Reddit Marketing: are you a Redditor with a website or a website with a Reddit account? Learn how to do community marketing.

Episode 1: November  10, 2017

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Dan, Caroline, and Adrian introduce Live at the Hive as the marketing and startup podcast on the block.

The Highlight Reel:

• Twitter increased its character limit from 140 to 280. Shape your story and flow accordingly!
• Building brand and buyer personas affects all of your marketing. We’ll show you how.
• Crafting Black Friday campaigns that won’t break the bank. Which concepts should you use?
• What you need to know about new Facebook ad optimization tools.
• A preview at content distribution networks (hint: it’s all in the pitch!).